NYX /niks/ noun
(Greek mythology) GODDESS of the night
NYX is a US-based ‘affordable’ cosmetics brand founded in 1999 by Toni Ko, who remains the Chief Creative Director. Their products focus on high-impact colours and highly pigmented shades, although they do stock a good range of nudes and natural shades.
NYX has grown in popularity over the years and is now sold in 43 countries. NYX also have a ‘pro’ range which is slightly higher-priced but still very affordable. Their affordability makes them a favourite for schools and colleges, as they allow students to explore their creativity without breaking the bank.
I am always trying out and buying NYX goodies at trade shows and online, and have 7 or so reviews of their products (links below at bottom of post), with a 90% hit-rate of good-to-bad. Sometimes you get what you pay for, other times you’re pleasantly surprised. Usually with NYX I’m pleasantly surprised or darned well delighted!
My NYX faves
Soft Matte Lip Cream in Addis Ababa
Super shine lip gloss in African Queen LG#115
Previous NYX reviews
- HD Studio Photogenic Grinding Powder
- The Curve eyeliner
- NYX liquid eyeliner review: the metallics
- NYX Soft Matte Lip Cream
- Jumbo Lip Pencils
- Slim Lip Pencils
- Jumbo Eye Pencil